We are committed to preserving the privacy of all our visitors to www.denmary.co.uk ("the Website"). Please read this policy to understand how we use and protect the information that you provide to us.

1. Who We Are

The Website and its webpages are operated by Denmarie Ltd., a company registered in United Kingdom. Our registered office is: Unit 22a, Progress Business Park Orders Lane, Kirkham, Preston, Lancashire PR4 2TZ. Our company registration number is 09460631. Our VAT registration number is GB422031360.

2. Your Personal Data

By either registering as a user of our Website, or by using the Website generally, you are consenting and are in agreement in our use of your personal data. This use is in accordance with this privacy policy. Your use of the Website is also governed by the Website's general terms and conditions. Please ensure you have read and understood those terms and conditions in addition to this policy.

We collect and use certain types of your personal data, depending upon what activities you perform on our Website:

  • When registering with the Website: Your name, address, email address, plus other contact details.
  • When making purchases via our Website: Your name, address, email address plus other contact details and payment details, such as credit/debit cards or other payment types like PayPal. We do not store any of your payment details.
  • When contacting or communicating with us: Depending upon the nature of the correspondence, your personal data may be included when you contact us, through our Website, via email, letter or social media. We may record and monitor incoming calls in order to maintain customer service standards and to assist staff training.
  • Website administration: Your personal data, as listed above, can also be used to:
    • Notify you of important changes and developments regarding our Website. These message types are called Service emails and are separate to Marketing messages.
    • To analyse your purchasing preferences (for example, market, customer and product analysis) to enable us to:
    • Provide you with a personalised browsing experience when using the Website; and
    • Review, develop and improve the products we offer.

3. Lawful Basis

We collect and use the personal data above with your consent and, when you are making a purchase, to complete the contractual obligation we have with you – i.e., to supply the products you are wanting to purchase.

4. Marketing

Should you opt-in to our Marketing messages, then we can lawfully process your personal data through consent and through legitimate interests. We perform a legitimate interest assessment to ensure that any personal data processed under this lawful basis is properly balanced so that your rights under data protection laws are considered and continue to be respected.

Our Marketing messages, (including goods and services of other companies within our group) include: information about our products and services; invites to complete surveys based on your experience with Denmarie Limited by or about our products and services; to provide you with special offers, discounts or general offers; or to invite you to enter competitions which we consider may be of interest to you, by any of the following methods:

  • Email
  • Telephone
  • SMS text messages and other electronic messages such as picture messaging
  • Post
  • Social media

You always have the means to opt out of receiving Marketing messages. Marketing emails will have an ‘unsubscribe' or ‘manage my preferences' link, which will allow you to change your marketing communications with us. You can also opt out through your account settings on our Website.

5. Your Rights in Respect of Your Personal Data

Under data protection law, you have a variety of rights. These include:

  • Your right of access - You have the right to ask us for copies of your personal information.
  • Your right to rectification - You have the right to ask us to correct personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  • Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are ordinarily not required to pay any charge for exercising your rights. If you make a request, we typically must respond back to you within one month.

If you would like to carry out your right to erasure, please contact the Data Team at info@denmary.co.uk.

6. Cookies

Our site uses cookies to enable the site to operate, along with other functions. Please see our dedicated cookie policy page for more info.

7. Data Retention

We will retain your information in accordance with the retention periods in this policy or for as long as the law requires. We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

8. Aggregated Data

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

9. Third Parties

In order to provide you with the services, Denmarie Ltd. does employ third parties. These third parties are grouped into the following types:

  • Infrastructure, which includes all aspects of the website, e.g., the building of, maintenance, hosting;
  • Service fulfillment, which includes the selection, design, and delivery of the goods you buy from our website;
  • Communications and marketing, which includes goods emailing update and notification services, assistance with our email and marketing campaigns.

Regardless of type, all our suppliers are required to conform to the same data protection standards that you expect from us. We ensure that appropriate due diligence activities are carried out prior to engaging with prospective suppliers, we only use contracts that can be legally upheld by English courts and audits are carried out with them as we need to.

We only share data as required to fulfill the contractual obligations, if we are under a duty to disclose your personal data in order to comply with any legal requirements, or as defined in this Privacy Policy. If we wish to use your personal data differently to that you have already agreed to and that we are reliant upon your consent to do so, we will ask you in advance.

10. Children

Our Website is not intended for children. You may include children's personal data on products you purchase, but we do not knowingly collect data relating to children, nor is it needed to enable our Website to function.

11. Changes to This Policy

We keep our privacy policy under regular review. We may amend and update this policy from time to time. Any changes in the future will be posted to the Website and where appropriate, through email. All comments, queries, and requests relating to our use of your information are welcomed and should be addressed to info@denmary.co.uk.

This policy was last updated in June 2024.


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